Why is a Google Business Listing a must for all medical practices?
Here’s how Google Business Listing could benefit your medical practice:
1. A Google Business Page allows people to find you directly whether they’re looking for you on:
Google’s search engine
The advantages – A Google Business Listing allows you update your business information across Google’s vast search network in one area.
2. Google business listing allows you to:
Tell people a little more about your business/practice
Highlight your location and contact details
Display your opening hours
Link to your website
Direct people to your location
Review your services
You can create a post
The biggest advantages of this approach is ensuring your practice appears in search results across desktop and mobile devices and showing up early in the patients search journey if done well = More patients for your practice.
For the avid user, a Google Business Listing to a certain extent allows you to share updates, see insights, read reviews, and manage some social interactions patients are having with your practice.
3. Google is the worlds biggest search platform
80-90% of online searches are done on Google in Australia
4. Google search incorporates local search factors
If you have a Google Business Listing and your competitors don’t, you have a better chance of being found online
Any Search Engine Optimisation strategy that does not include an accurate Google Business Page is flawed (your losing potential new patients).
5. Everything you post on your Google Business page is indexed by Google.
The content you post to your Google business page ranks in search results even if your website doesn’t.
All of my articles, including this one are indexed and available to be found on Google’s search engine.
6. Google comes up with a list of local search results every time you do a search for a product or service.
See my business just below the map – Medical Website Solutions
This may mean up to 30% more traffic to your website (depending on which study you read).
7. This is the biggest benefit.
You don’t have to be super active on your Google Business Listing to reap the benefits.
Yes, like all social media platforms it needs to be monitored. But you don’t need to post regularly like you do on facebook and twitter.
If you become an avid user there are many benefits of a Google Business Listing you can access all in the one area including:
Google Maps and many others.
Each is created to benefit and optimise your marketing strategy to help promote your business/practice.
8. The bottom line – If you don’t have a Google Business Listing yet, it’s time to get moving!
I am happily married to a doctor and have been for over 10 years. I know medical practice staff are always busy so I decided to use my website and online skills to help free up time, drive practice excellence and improve patient care.