Websites for Doctors – Melbourne | Perth | Darwin | Brisbane | Adelaide | Sydney | Canberra

What makes the Medical Website Solutions approach to medical web design so effective?

Effective website design should deliver your practice’s
strategic and daily business needs.

David Douglas

Director – Medical Website Solutions | Head of Health Marketing.
Over 15 years of website and online marketing experience.

Your practice’s website should be delivering the following:

Saving your valuable time

Reduce daily repetitive tasks

Reduce running costs

Streamline your practice

More appointments

Convert more patients

Improve patient care

Better communication

Step 1: We analyse your practice

We approach your website design from all angles and research your:

Practice’s strategic and daily business needs and goals.
Patient needs – What do patients want from your website?
Website best practice – Including copy, conversion, SEO and technical performance
APHRA marketing guidelines
Your competition

360º

“This helps us determine what website features, functionality and training will best meet your
medical practice’s requirements.”

Step 2 – Develop a step-by-step website plan

We develop a step-by-step website plan that outlines:

Look and feel of your website – Including branding, logo and images
The number of pages you need
Features required to meet your needs
Functionality required to meet your needs
Website best practice design and technical elements

The features and functionality required may involve any of the below specialist areas:

Project management

Medical practices are very busy. The resources and time to devote to practice improvement are usually very small. So we work with you to supply the planning, resources, expertese and training in a cost effective model to help you deliver results.

Website copy

Do you know what your website should be displaying to best help current and new patients? We do! We’ve undertaken extensive research to find out patients needs. We then marry these with your practice needs and work to find the best outcome.

Search Engine Optimisation

Patients need to find you. There is no point in having a great website if patients can’t find you on Google, Yahoo and Bing. We make sure you are prominently listed in major search engines and other key local search directories and terms.

Web design, CX and UX

These three factors combined ensure your patients view a professional site that is easy to use and interact with, so they can find the information they need and take appropriate action.
CX = Customer experience
UX = User experience

Analytics and conversion

To get the best results from your website and digital marketing efforts you need to see where your patients are coming from and what actions they are taking on your website. We can help you analyse the statistics to improve your website to meet your practice goals.

Search Engine Marketing

Are you looking for that extra edge to capture more patients or set your practice up as a specialist on one particular area. Search engine marketing on Google Adwords could offer great cost effective results for your clinic.

Online appointments

50% of customers like an online self service option. By allowing your patients to book an appointment online it saves your clinic time and allows patients to book a time when it suits them 24 hours a day, 7 days a week.

SMS appointment reminders

SMS appointment reminders are:
(1) A great reminder service for the patient,
(2) They could reduce those missed appointments,
(3) Allow you rebook missed time slots to maximise your practice’s income.

Email marketing

Improving patient communication is vital to improving patient care. Imagine being proactive with your health care messaging concerning vaccinations, the latest research or follow up reminders.

Websites for doctors – Are you getting great results

12%

As a result of our services and expertise most of our clients see a 12% to 36% increase in patient numbers.

David Douglas – Director

36%

Step 3 – Website plan, features and functionality workshop

We present the website proposal to you and your team.

This allows us as a group to:

Discuss with you the proposed features and functionality of your website
Show you how and why they could help deliver on your practice’s strategic and daily business goals
Gives you the opportunity to ask questions, discuss costs and explore alternatives

Using our unique mind mapping technique we help you answer:

“Why should patients use your medical services and keep coming back?”

We then use several different techniques to deliver this message throughout your website to
achieve one or more of the following:

Saving your valuable time

Reduce daily repetitive tasks

Reduce running costs

Streamline your practice

More appointments

Convert more patients

Improve patient care

Better communication

Step 4 – Website quote and project plan sign off

Once you have given your approval of your website quote and project plan, we get to work:

Implementing your step-by-step project plan
Every step along the way we involve you to ensure you are nothing short of delighted with the result
We have a page-by-page sign off process to ensure you informed every step of the way.

Step 5 – Website launch and measurement

Once approved we launch your website and we monitor:

How it is tracking according to your goals
Measure the traffic and other key performance statistics
Keep you updated with progress reports
Suggest website improvements
Look after any ongoing needs you may require

We give you:

*At Medical Website Solutions be delighted with:
Strategy | Design | Functionality | Results
or we’ll give you your money back!

*Conditions apply.

“As a practice manager, time is my most precious resource. The more time I have the more I can improve the business. I want to be recognised for doing a great job and run a profitable practice that delivers exceptional patient care. The team at Medical Website Solutions helped me deliver.”

Carol Kerr, Practice Manager

Free consultation - Contact us now!

For a quick chat about your practice's website needs....

Please contact us to discuss - Free of charge, no obligation!

Free consultation - Contact us now!