Web Design for Medical Practices

Gold Coast | Tweed Heads | Melbourne | Perth | Darwin | Brisbane | Adelaide | Sydney | Canberra

What makes the Medical Website Solutions approach to website design for medical practices so effective?

Effective web design for medical practices should deliver your practice’s strategic and daily business needs, maximising appointments and reducing costs.

David Douglas – Director at Medical Website Solutions

Your practice’s website should be delivering the following:

Save valuable time

Reduce daily repetitive tasks

Reduce running costs

Streamline your practice

More appointments

Convert more patients

Improve patient care

Better communication

Step 1: We analyse your practice

We approach your website design from all angles and research your:

  • Practice’s strategic and daily business needs and goals.

  • Patient needs – What do patients want from your website?
  • Website best practice – Including copy, conversion, SEO and technical performance
  • APHRA marketing guidelines

  • Your competition

360º

“This helps us determine what website features, functionality and training will best meet your medical practice’s requirements.”

Step 2 – Develop a step-by-step website plan

We develop a step-by-step website plan that outlines:

  • Look and feel of your website – Including branding, logo and images

  • The number of pages you need

  • Features required to meet your needs

  • Functionality required to meet your needs

  • Website best practice design and technical elements

The features and functionality required may involve any of the below specialist areas:

Project management

Medical practices are very busy. The resources and time to devote to practice improvement are usually very small. So we work with you to supply the planning, resources, expertese and training in a cost  effective model to help you deliver results.

Website copy

Do you know what your website should be displaying to best help current and new patients? We do! We’ve undertaken extensive research to find out patients needs. We then marry these with your practice needs and work to find the best outcome.

Search Engine Optimisation

Patients need to find you. There is no point in having a great website if patients can’t find you on Google, Yahoo and Bing. We make sure you are prominently listed in major search engines and other key local search directories and terms.

Web design, CX and UX

These three factors combined ensure your patients view a professional site that is easy to use and interact with, so they can find the information they need and take appropriate action.
CX = Customer experience
UX = User experience

Analytics and conversion

To get the best results from your website and digital marketing efforts you need to see where your patients are coming from and what actions they are taking on your website. We can help you analyse the statistics to improve your website to meet your practice goals.

Search Engine Marketing

Are you looking for that extra edge to capture more patients or set your practice up as a specialist on one particular area.
Search engine marketing on Google Adwords could offer great cost effective results for your clinic.

Online appointments

50% of customers like an online self service option. By allowing your patients to book an appointment online it saves your clinic time and allows patients to book a time when it suits them 24 hours a day, 7 days a week.

SMS appointment reminders

SMS appointment reminders are:
(1) A great reminder for patients,
(2) They could reduce those missed appointments,
(3) Allow you rebook missed time slots to maximise your practice’s income.

Email marketing

Improving patient communication is vital to improving patient care.
Imagine being proactive with your health care messaging concerning vaccinations, the latest research or follow up reminders.

Web design for medical practices – Is your website delivering great results

12%

As a result of our services and expertise most of our clients see a 12% to 36% increase in patient numbers.

David Douglas – Director

36%

Step 3 – Website plan, features and functionality workshop

We present the website proposal to you and your team.

This allows us as a group to:

  • Discuss with you the proposed features and functionality of your website

  • Show you how and why they could help deliver on your practice’s strategic and daily business goals

  • Gives you the opportunity to ask questions, discuss costs and explore alternatives.

Using our unique mind mapping technique we help you answer:

“Why should patients use your medical services and keep coming back?”

We then use several different techniques to deliver this message throughout your website to achieve the following:

Saving valuable time

Reduce daily repetitive tasks

Reduce running costs

Streamline your practice

More appointments

Convert more patients

Improve patient care

Better communication

Step 4 – Website quote and project plan sign off

Once you have given your approval of your website quote and project plan, we get to work:

  • Implementing your step-by-step project plan

  • Every step along the way we involve you to ensure you are nothing short of delighted with the result

  • We have a page-by-page sign off process to ensure you informed every step of the way.

Step 5 – Website launch and measurement

Once approved we launch your website and we monitor:

  • How it is tracking according to your goals

  • Measure the traffic and other key performance statistics

  • Keep you updated with progress reports

  • Suggest website improvements

  • Look after any ongoing needs you may require.

Wed Design for Medical Practices

Web Design for Medical Practices – Results

Website Results

Client: Your Care Medical Centre

Website load time: Less than 1.0 second
Google Page SEO Position: Ranks highly for key services
Monthly visits: Over 1000 per month
Time on site: 2 minutes:03 seconds
Leads: Over 110 new leads per year.

Visit the website – www.yourcaremedical.com.au

“Our strategic approach to website design and online marketing has delivered great results for the vast majority of medical practices!
If you have any questions please feel free to call or email me personally.”

David Douglas – Director at Medical Website Solutions

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Web Design for Medical Practices – Gold Coast | Tweed Heads | Melbourne | Brisbane | Perth | Darwin | Adelaide | Sydney | Canberra

Medical Website Solutions develops custom website design and online marketing solutions for medical professionals in Melbourne, Perth, Darwin, Brisbane, Sydney, Adelaide, Perth  and Canberra for Doctors, GPs, Specialists, Surgeons, Dentists and Allied Health Professionals. We deliver great results for our clients from all over Australia. We work closely with you to develop a website that meets your practice’s strategic and day to day needs.