1. Easy to find information – Menu/navigation
This step is really simple, but I have seen a few medical practices that had over 30 links stemming from the homepage of their website.
Keep the navigation of your website simple:
- Six to eight headings in your main menu is a great start
- Highlight your major services
Be clear about what you’re offering your patients:
Your navigation/menu items should use accessible and clear language. If in doubt, use familiar terms like “Contact us” and “About” wording. Don’t be too scared to step out of the norm with things like “Let’s talk” or ‘Meet the doctors’.
If you have a lot of content that can’t be featured in your main navigation options, group them under one subheading and use a drop-down menu. “Services” is an ideal menu heading for a drop down menu.
If patients have to scroll down your webpage to find key information, it increases the chance of them getting frustrated and leaving your website. Place key information near the top of the page – Phone numbers, address and email details.