Physiotherapy Website Design

Australia – Melbourne | Sydney | Brisbane | Adelaide | Perth | Darwin | Canberra

Your practice’s website should (1) Look exceptional (2) Perform brilliantly
(3) Deliver results. 


 The 5 key perspectives for exceptional physiotherapy website design
(1) Strategy (2) Patient needs (3) Being found on Google (4) Website best practice (5) Conversion
1826 words | 5 minute read.

Physical Therapy Website Design – Article researched and developed by:

David DouglasDavid Douglas

Director – Medical Website Solutions | Head of Health Marketing.
Over 15 years of website and online marketing experience.

Your physiotherapy practice’s website should deliver:

Time saving elements

Reduce daily repetitive tasks

Reduced running costs

Streamline your practice

More appointments

Convert more patients

Improved patient care

Better communication

Physiotherapy Website Design

Exceptional physiotherapy website design is driven from these five perspectives:

  1. Supporting your practice’s strategy and day-to-day needs
  2. Meeting your patient needs
  3. Your physiotherapy services must easily be found on Google.
  4. Meets international medical website best practice standards
  5. Conversion – Leads the website user to contact you.

Websites that are not designed taking into account the these five perspectives tend to perform poorly.
(e.g. high bounce rates, low time on site, low pages per visit and poor conversion rates).

1. Your website should support your practice’s strategy

A physiotherapy practice strategy involves developing long-term actions that will differentiate it from its competitors and lay the foundation for success.

It takes into consideration the current position of the physiotherapy practice with respect to its capabilities and the environment in which it operates.

How should your website support your strategy

Your website should tell potential patients:

(1) Who you are (2) What you do (3) Why should they use your physiotherapy services

You can achieve this by including on your website:

  • Years your practice has been in business

  • Approach to patient care.

  • Speciality areas of expertise

  • Academic qualifications

  • Membership affiliations

  • Years of physiotherapy experience

  • Present or past positions held

Your strategy may include a plan on how you attract patients to your physiotherapy website and how you capture, diagnose, treat and care for them.

2. Meeting your patient’s needs

Here are the key online statistics for physiotherapy practices:

(1) There are over 120,000 searches per month in Australia containing the key word “Physiotherapist”
Source: Google Ads Search Data 2020.

(2) 79% of people who don’t like what they find on your website will search your competitors website.
Source: Impact – Joe Rinaldi 2018.

Web design for physiotherapists

Effective website design for physiotherapists is based on the ability to connect, build trust and ultimately convert a website browser into a patient. This process is highly dependant on how relevant your website’s content is to the potential patient.

Many factors contribute to making a potential patient feel confident about your physiotherapy services. It could include your years of experience, specialist expertise, location, accreditation, convenience, guarantee or appointment follow up service.

To optimise your information – Map out your ideal patient:

  • Where do they live?

  • What income and education level do they have?

  • Why should they trust you and why do you appeal to them?

  • What information are they looking for?

  • What problems are your patients looking to overcome?

  • What is their ideal outcome from your medical services?

Use this information to map out your website copy requirements

For example:

  • Develop 900 words about for each of your services

  • Name and include target suburbs where your patients come from

  • Include images of your physiotherapists helping patients

  • Key information on specific services with headings and sub headings

  • Outline your approach to diagnosis, treatment and post treatment care

  • How to make appointment bookings and contact you if they have any questions.

  • Sign up to your newsletter to receive further information.

By combining what your ideal patient looks like and your services copy requirements you can develop targeted and specific information that your target patient finds very useful. This greatly increases the chances of them using your services – particularly when:

79% of people who don’t like what they find on your website will search your competitors website.
Source: Impact – Joe Rinaldi 2018.

3. Your physiotherapy website services must be found on Google searches

Here are the statistics why Google is so important:

95% of internet searches in Australia are performed on Google.

Source: – 2019.

Below is the potential traffic a website receives in relation to the top 5 positions on a Google search

Source: – 2020.

Google search results Average traffic share
Number 1 position 30%
Number 2 position 15%
Number 3 position 10%
Number 4 position 6%
Number 5 position 5%

The importance of being found on Google searches

The above table indicates:

  • The number 1 (first) position on a Google search will potentially attract 30% of website traffic.

  • The number 2 (second) position on a Google search means a website will potentially attract only 15% of website traffic.

Search engine optimisation can be highly useful to physiotherapy practices in terms of attracting potential patients.

There are over 200 factors that contribute to ranking a website for a keyword or topic. How this could potentially work for your practice needs careful attention and expertise. 

See our website pricing, gallery and results!

Websites that (1) Look exceptional, (2) Perform brilliantly, (3) Deliver results.

4. International physiotherapy website best practice standards

People quickly judge your physiotherapy practice from your website.

A dated website look and feel, old information, social media accounts that have not been used in months all reflect poorly on your practice.

Website design heavily impacts your credibility, conversions and contributes heavily to the success of your practice.

77% of agencies say that a poor website design is the most significant weakness of their clients.
Source: 2020.

Physiotherapy web design – Best practice elements

Lots of factors go into designing a great website including:

  • Patients want information quickly so:

    • Use headings & bullet points
    • Keep text brief & to the point
  • An image is worth a thousand words

    • Use relevant images that enhance your physiotherapy services
  • Simplify your navigation – 3 click rule

    • All information on your website should be found within 3 clicks
  • Ensure your website is mobile friendly

    • Over 50% of searches are now conducted on mobile devices
  • Ensure your physiotherapy practice be found easily on Google

  • Ensure your website pages load within 3 seconds

    • Otherwise your potential patient may go to your competitors
  • Meet Ahpra Advertising guidelines

    • Your website must adhere to the Medical Board of Australia’s Guidelines for Advertising of Regulated Health Services.

Physiotherapy is a very competitive industry. If patients are not happy with your website’s navigation, copy, user experience they will leave your site and go to your competition.

At Medical Website Solutions

We regularly look at local, national and international medical websites as well as your competition for the latest information and trends.

5. Converting website visitors into patients

What part does conversion play on your physiotherapy website?


A 1% – 3% increase in patients per month is a 12% – 36% increase in patients per year!

Building trust in your physiotherapy services and providing key information to a potential patient during their online search opens up the opportunity to capture their details and follow up their enquiries.

The patient capture process may include:

  • Email sign up

  • Appointment Reminders

  • Latest research and treatments

  • Treatment aids

  • Case studies
  • Videos
  • Info-graphs
  • Click to call & online chat

Your physiotherapy website design needs to lead and show potential patients the next step.

After spending time reading about your services, experience and approach to care – 

Give your website visitors simple choices:

  • Eliminate distractions on your physiotherapy website design

  • Ensure your website is easy to navigate and find information

  • Make it easy for website visitors to make a decision

  • Have a great call to action.

A simple or meaningful call to action is essential to help potential patients make the most important step – Contacting you.

We could help diagnose and rehabilitate your injury today!

Contextual “call to action” may help increase conversions – This one increased enquiries by 37% for one of our clients.

Exceptional website results come from knowing

  • Your practice’s strategy

  • Patient needs

  • Physiotherapy website best practice

  • Being found on Google searches

  • Conversion principals

David Douglas

———-“Our strategic approach to website design for physiotherapists has delivered great results for the vast majority of practices we work with!

If you have any questions please feel free to call or email me personally.”

David Douglas – Medical Website Solutions


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Website design for Physiotherapists Australia – Melbourne | Sydney | Brisbane | Adelaide | Perth | Canberra:

By analysing your practice’s strategy, strengths, and your patients needs and wants and local, national and international physiotherapy website design best practice, we help you deliver a website design and strategy that will drive practice income and improve patient care.

Website design for physiotherapists Melbourne – We deliver exceptional website design and online marketing services in Melbourne and regional Victoria including Geelong, Ballarat and Bendigo. We are also able to service medical professionals nationally in major metropolitan areas in Sydney, Brisbane, Adelaide, Perth and Canberra See our full list of services.