Dental Website Design

Australia – Melbourne | Adelaide | Darwin | Perth | Sydney | Brisbane | Canberra

The 4 strategic functions of high performing dental websites:


Outlines the four strategic components of exceptional dental website design – (1) Maximising appointments (2) Saving time (3) Improving patient care (4) Reducing practice running costs
1128 words | Reading time 4 minutes

Article researched from over fifty Medical Practice Managers and owners in Australia by:

David DouglasDavid Douglas

Director – Medical Website Solutions | Head of Health Marketing.
Over 15 years of website and online marketing experience.

Your dental practice’s website should be delivering the following:

Saving valuable time

Reduce daily repetitive tasks

Reduce running costs

Streamline your practice

Maximise appointments

Convert more patients

Improve patient care

Better communication

(1) Dental Web Design that Maximises Appointments

Our research shows good dental website design incorporates these 12 factors:

  • Inspire confidence in your skill as a dental professional

  • Highlights your strategic services and income streams

  • Be found on major search engines – Google, Yahoo and Bing.

  • Meet the needs of your practice with the needs of your patients

  • Answers why patients should use your dental practice

  • Be easy to navigate around and find key information

  • Be modern, professionally presented with a clean design

  • Have a clear pathway that allows patients to take action

  • Is human – Show real life images and faces

  • Saves time, improves patient care and communication

  • Be usable and viewable on desktop and mobile devices

Effective patient communication builds trust. In over 75% of cases the first touch point patients will have with your dental practice will be your website. Patients will quickly make a decision based on the quality, look and feel of your website. If they don’t like what they see, they will search for your competition.

(2) Dental Practice Website Design that saves your practice time

To help save valuable time dental website best practice includes:

Having the following key information easy to find:

  • Contact phone number – Top of page right hand corner

  • Common sense main menu navigation

  • Who you are – Bios and images of your practice staff.

  • Describe your practice ethos, vision and mission

  • What you do – Area of specialty and services

  • Why should patients use your dental practice

Dental website design

Your dental website design should answer commonly asked questions at reception and outline what happens before, during and after appointments. Having in-depth and easy to read information is key.


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(3) Dental Website Design that improves patient care

To improve patient care your dental website should include:

Detailed information about your dental services including what happens during and after the appointment.

1. It is important to outline:

  • Your approach and goals for patient dental care

  • Basic dental hygiene tips for brushing and flossing

  • Dental statistics about tooth care in Australia

2. Appointment reminders and follow up information:

  • When to arrive

  • What to bring

  • SMS reminders (if applicable)
  • Follow up information (if applicable)

3. What to do in case of an emergency

  • Supply relevant contact numbers

  • Information on what to do if a tooth is chipped or dislodged

4. Keeping your patients informed of

  • Their next appointment

  • Newsletter – The latest dental information and care tips

  • Email, SMS or social media communication channels.

dental website

“79% of people who don’t like what they find on one site will go back and search for another site.”

Source: Impact – Joe Rinaldi 2017.

See our website pricing, gallery and results!

Websites that (1) Look exceptional, (2) Perform brilliantly, (3) Deliver results.

(4) Dental Web Design that Reduces Practice Running Costs

Our research indicates:

A website design for a dental practice may reduce practice running costs by incorporating:

  • Online appointment bookings

  • Key information upfront on all website pages

  • Frequently Asked Questions section

  • Text reminders to confirm appointments

  • Addressing practice inefficiencies on your website

  • Leverage website on all your marketing channels.

By embracing and using online technology you can streamline your marketing and day to day tasks to allow focus on other areas of your practice or save on staffing costs.

Research: Medical Website Solutions 2018.

Reducing repetitive tasks

Staff workload can be decreased by:

  • Practice telephone calls can be reduced by 30% by implementing online appointment bookings

  • Having key information available online may reduce calls to your practice by an additional 10%

  • SMS appointment reminders can help last minute cancellations be filled by other patients.

Dental Website Design Company Australia – Melbourne | Sydney | Brisbane | Adelaide | Perth | Darwin | Canberra

David Douglas

———-“Our strategic approach to website design for dentists has delivered great results for the vast majority of dental practices we work with!

If you have any questions please feel free to call or email me personally.”

David Douglas – Medical Website Solutions

Dental websites that improve income and patient care

Turn your website into a stunning and powerful practice management tool with a functional, user-friendly design that helps you deliver vital practice efficiencies and enhances patient care – See our full list of services.

By analysing your practice’s strategy, services, strengths, and your patients needs and international dental website design best practice, we can help deliver a dental website design and strategy that will drive your practice’s improvement program.

We deliver dental website design and other services all around Melbourne and regional Victoria including Geelong, Ballarat and Bendigo. We are also able to service dental professionals nationally in major metropolitan areas in Brisbane, Adelaide, Darwin, Perth, Sydney and Canberra.


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Money back*At Medical Website Solutions be delighted with:

Strategy | Design | Functionality | Results
or we’ll give you your money back!
*Conditions apply.

Dental Website Design Australia – Melbourne | Sydney | Brisbane | Adelaide | Perth | Darwin | Canberra

Medical Website Solutions develops custom website design and online marketing solutions for dental practices across Australia including Melbourne, Sydney, Brisbane, Adelaide, Perth and Darwin. We work closely with you to develop a dental website design that meets your practice’s strategic and day to day needs.