Medical Practice – Current Website Improvement
Is your website – Getting found | Building trust | Converting web visitors into patients?
Improving your current medical practices website
There are usually a number of reasons a medical practice redevelops their current website including:
- Age – Dated website look and feel may reflect poorly on the practice
- Superior competitor offering – Most people will search for three competitor websites in their decision making process
- Performance issues – Loading issues, images not displaying correctly or a slow loading website can all lead to patients leaving your website.
- Poor website results – Low traffic, poor conversion or high bounce rates all contribute to poor practice results.
How could a website redevelopment help your practice
Website best practice, like technology moves quickly and a website redevelopment can give your practice’s website:
- A fresh new look and feel
- Offer upgrades in security, speed and functionality
- The opportunity to improve copy, patient journey and site usability
- Increase conversion – Improve income
- The opportunity to save valuable practice time and improve patient care.
“On most medical websites, only 50% of the elements for a high performing website are present.
Our experience in medical website best practice and conversion deliver a vastly improved look and performance.”
David Douglas – Director at Medical Website Solutions | Head of Health Marketing.
Over 15 years of website and online marketing experience.
Your Current Website Improvement Analysis – Medical Website Solutions
Here is how we asses your current website to identify any potential issues on top of your current concerns:
We run your medical practice’s website through the following tests:
- Overall website – Speed and loading performance
- Search Engine Optimisation – Is your practice easily found on search engines such as Google?
- Trust elements – Why should patients use your practice and keep coming back?
- Conversion elements – Does your website capture potential patient leads?
- Measurement – How do you measure the success of your website?
Website best practice analysis
At Medical Website Solutions we use a number of online tools and analysis techniques to help paint an accurate picture of how your website is performing. We then compare this with website best practice and your local, national and international competition and from there develop a website recommendations report for your practice.
Let’s Start – Website Performance Report
The below analysis was run through GTmetrix – They run literally millions of website performance reports per year.
We’ve run the Medical Website Solutions website through the analysis – We’d run your medical practice’s website through this analysis as well:
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Note – The above Page Details (Fully Loaded Time) is 5.2 seconds is run out of Vancouver, Canada.
For a more accurate page speed test we have run the below out of Sydney – Australia, for a 2.0 second load time.
1. Overall website – Speed and loading performance
Pagespeed performance score – A at 95%
- Your website pages should load quickly – The Medical Website Solutions website loads fast.
- Why is this good – It won’t incur any penalties from Google for slow webpage loading times.
Total page size – 1.36MB
- Pages that are too large, take a long time to load and won’t load quickly on mobile devices.
- Rule – Keep your web pages under 2MB in size.
Fully load time – 5.2 seconds (Australian Load Time 2.0 seconds)
- 3-4 seconds is an acceptable page load speed.
- What to avoid on your medical practice’s website – Website pages that take longer than 3-4 seconds to load risk users leaving your site and going to your medical competitors.
Speed & loading performance report – Medical Website Solutions
Overall performance 95% – Very good
How does your Medical Practice’s Website Perform?
WEBSITE BEST PRACTICE IMPROVEMENT ADVICE ON YOUR CURRENT WEBSITE
Fill in this form and we’ll send you a report within 24 hours.
2. Search Engine Optimisation
How easily is your medical practice’s website found on search engines such as Google?
Patients type keywords or topics into Google to find your services:
- If you are a Doctor (GP) – If your practice is based in Brighton, the most commonly searched keyword is likely – Doctor Brighton.
- Physiotherapist – If your practice is based in St Kilda, the most commonly searched keyword is likely – Physio St Kilda.
The best keyword for our business is – Medical Web Design Melbourne:
Our website has been strongly optimised to feature on Google searches.
You can see in local searches that Medical Website Solutions comes at the top of the page on:
1. Google Business Listings
2. Top of page natural searches
There are over 200+ factors to consider when optimising a web page for a keyword or topic.
Implications for your medical practice – If your medical practice’s website features near the top of the page on a Google search it’s highly likely to drive enquiries into your practice.
The higher your practice’s website features on a Google search, the more opportunities you have to attract patients.
Where does your website rank on Google searches?
WEBSITE BEST PRACTICE IMPROVEMENT ADVICE ON YOUR CURRENT WEBSITE
Fill in this form and we’ll send you a report within 24 hours.
3. Trust elements – Why should patients use your medical services?
As a practice you need to strategically answer this question. It’s about trust and reputation building. Providing elements on your website that convey your education, experience and commitment to professionalism builds trust in the eyes of potential patients. Some ideas may include:
- Number of years your practice has been serving the community
- Number of years of medical experience
- Educational institutions attended
- Professional memberships/college affiliations
- Area/s of specialisation
- Commitment to ongoing education and excellence
- Treatment ethos and approach to patient medical care.
At Medical Website Solutions, we pride ourselves on:
“Medical Website Solutions delivered an exceptional website for my fertility practice. Great online strategy and top rankings in Google searches delivers patients into my practice.”
Dr. Myran Ponnam-Palam – Visit www.myran.com.au
*At Medical Website Solutions be delighted with your:
Strategy | Design | Functionality | Results
or we’ll give you your money back!
*Conditions apply.
David Douglas – Medical Website Solutions.
4. Conversion elements – Does your website capture potential patient leads?
How do you do successfully convert website visitors into patients?
This depends on how your medical practice is set up to capture new patients. A few great ideas include:
- Simple calls to action
- Enquiry form
- Priority patient form
- Download information signup
- Click to call functions
- Online help functions (live chat)
All these items can be easily be measured, so you know where your patients are coming from.
Simple call to action – Example:
5. Measurement – How do you measure the success of your website?
Most medical practices spend thousands of dollars on their website, yet fail to ensure it works hard to deliver new patients into their practice.
By using a simple website analytics package you can measure:
- Number of overall website visitors
- Number of page visitors
- Number of phone calls | email enquiries
- Downloads of information
- Priority form use
- Average time on page
- And many more useful statistics.
Conclusion – Improving your medical practices website
Improving your medical practice website should encompass:
- Overall practice strategic needs
- Day-to-day practice needs
- Patient needs
- Google and other search engine requirements
- Medical website design best practice
- Measurement & areas for improvement identification.
WEBSITE BEST PRACTICE IMPROVEMENT ADVICE ON YOUR CURRENT WEBSITE
Fill in this form and we’ll send you a report within 24 hours.
I hope you found this information useful – Please stay healthy and well.
“Our strategic approach to website design and online marketing has delivered great results for the vast majority of medical practices we work with!
If you have any questions please feel free to call or email me.”
David Douglas – Director, Medical Website Solutions.
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