2. Search Engine Optimisation
How easily is your medical practice’s website found on search engines such as Google?
Patients type keywords or topics into Google to find your services:
- If you are a Doctor (GP) – If your practice is based in Brighton, the most commonly searched keyword is likely – Doctor Brighton.
- Physiotherapist – If your practice is based in St Kilda, the most commonly searched keyword is likely – Physio St Kilda.
The best keyword for our business is – Medical Web Design Melbourne:
Our website has been strongly optimised to feature on Google searches.
You can see in local searches that Medical Website Solutions comes at the top of the page on:
1. Google Business Listings
2. Top of page natural searches
There are over 200+ factors to consider when optimising a web page for a keyword or topic.
Implications for your medical practice – If your medical practice’s website features near the top of the page on a Google search it’s highly likely to drive enquiries into your practice.
The higher your practice’s website features on a Google search, the more opportunities you have to attract patients.