Here are the potential consequences of not using your medical practices website effectively
Your practice can suffer the following from a poorly managed website:
Set and forget mentality – Most practices, after the initial website launch, don’t update it for 12 months – Missed opportunities and poor use of your most powerful marketing asset.
Reputation damage – Your website is a reflection or your medical practice. Is it professional and loaded with useful information that sets you up as the authority in your field, or something less.
Not mobile friendly – With now well over 50% of people accessing websites via mobile devices, if your website isn’t mobile friendly the chances are patients are finding your competitors who have a mobile friendly website.
Losing patients – Increasing competition and technology in medical care is seeing all medical professions work harder to attract patients. GP’s are being asked by patients to refer them to their choice of specialist. If you haven’t got your website right then you are losing patients and income.
Competition – You make the competition look more appealing if your website is poorly presented and managed.
Drop in Search Engine Optimisation rankings – If your Google rankings drop so does your website traffic and ultimately fewer potential patients finding you.
The statistics say – 75% of consumers admit that they judge a business’ credibility based on their website design – Business.com