Surgeon Website Design
Website Design for Orthopaedic Surgeons in Australia
Melbourne | Sydney | Brisbane | Adelaide | Perth | Darwin | Canberra
Article researched from over fifty Medical Practice Managers and owners in Australia by:
David Douglas
Director – Medical Website Solutions | Head of Health Marketing.
Over 15 years of website and online marketing experience.
Exceptional surgical website design should deliver the following:
Saving valuable time
Reduce daily repetitive tasks
Reduce running costs
Streamline your practice
Increase appointments
Convert more patients
Improve patient care
Better communication
High Performing Website Design for Surgeons
A website design for surgeons that performs well is driven from these five perspectives:
- Supports your practice’s strategy
- Meets your patient’s needs
- Your services must be found on Google.
- Meets international website best practice standards for surgeons
- Conversion – Leads the website user to contact you.
1. Your website should support your practice’s strategy
A surgical practice strategy involves developing long-term actions that will differentiate it from its competitors and lay the foundation for success. It takes into consideration the current position of the practice with respect to its capabilities and the environment in which it operates.
How should your website support your strategy
Your website should tell potential patients:
(1) Who you are (2) What you do (3) Why should they use your physiotherapy services
You can achieve this by including on your website:
Your strategic plan may outline how you attract patients to your website and how you capture, diagnose, treat and care for them whilst they are under your care.
2. Surgeon Website Design – Your website must meet your patient’s needs
Here are some key online statistics for surgeons:
Effective website design for surgeons is based on the ability to connect, build trust and ultimately convert a website browser into a patient.
This process is highly dependent on how relevant your website’s content is to the potential patient.
There are many factors that affect the usability of a website.
Mapping out these steps is crucial to the success of your website.
To optimise your information – Map out your ideal patient:
Surgeon Website Design
To ensure your website helps solve your practice and patient’s needs
We ensure your website delivers your practice needs by:
“Most practices we work with see 12% to 36% rise in patient numbers.”
3. Your practice’s services must be found on Google
Here are the statistics why being found on a Google search is so important:
Being found in Top 5 positions on a Google search
The below table shows the potential traffic a website receives in relation to being found in the top 5 positions on a Google search
– Source: ahrefs.com – 2020.
| Google search results | Average traffic share |
|---|---|
| Number 1 position | 30% |
| Number 2 position | 15% |
| Number 3 position | 10% |
| Number 4 position | 6% |
| Number 5 position | 5% |
The importance of being found on Google searches
The above table indicates:
Search engine optimisation is vital for practices in terms of attracting potential patients.
There are over 200 factors that contribute to ranking a website for a keyword or topic. How this could potentially work for your practice needs careful attention and expertise.
4. International surgical website best practice standards
People quickly judge your surgical practice based on your website.
A dated website look and feel, old information, social media accounts that have not been used in months all reflect poorly on your practice.
Surgeon web design – Best practice elements
Numerous factors contribute to design an exceptional website including:
There is a very high level of competition in the orthopaedic surgery field in Australia. If potential patients are not happy with your website’s navigation, copy, user experience they will leave your site and search your competitors.
5. Converting website visitors into patients
What part does conversion play on your website?
WEBSITE CONVERSION IMPORTANCE
A 1% – 3% increase in patients per month is a 12% – 36% increase in patients per year!
Your website design needs to lead and show potential patients the next step.
After spending time reading about your services, experience and approach to care –
Give your website visitors simple choices:
A contextual “call to action” may help increase conversions – This one increased enquiries by 22% for one of our clients.
Exceptional website results come from knowing
WEBSITE BEST PRACTICE IMPROVEMENT ADVICE ON YOUR CURRENT WEBSITE
Fill in this form and we’ll send you a report within 24 hours.
“Medical Website Solutions delivered an exceptional website for my practice. Fast, professional service and great online strategy sees my website consistently deliver patients into my practice.”
Dr. Myran Ponnam-Palam – Visit www.myran.com.au
*At Medical Website Solutions be delighted with:
Strategy | Design | Functionality | Results
or we’ll give you your money back!
*Conditions apply
Surgeon Website Design – Website Design for Orthopaedic Surgeons in Australia
Melbourne | Sydney | Brisbane | Adelaide | Perth | Darwin | Canberra
We deliver website design for orthopaedic surgeons in Melbourne, Sydney and Brisbane. We also deliver online marketing services to regional Victoria including Geelong, Ballarat and Bendigo. We also service orthopaedic surgeons nationally in other major metropolitan areas in Adelaide and Perth.
Our aim is to ensure your website delivers practice improvements and improves patient care. We want you to see the return on investment from your website!
We turn your website into a powerful practice management and marketing tool with a functional, stunning, user-friendly website that helps you deliver vital practice efficiencies and improves patient care – See our full list of services.