You can reduce the risks by putting a social media plan in place
Why use social media?
You can’t avoid it – 70% of people in Australia use social media. (This is on par with the United Kingdom and the United States).
1. Choosing a social media platform
Choose the social media platform that will allow you to:
Best speak with your target audience and;
Meet your practice’s goals and objectives
2. Do it well
It’s better to use one social media platform well than do a number of social media platforms poorly.
3. Set your social media goals
These may include:
Improving patient communication and doctor patient connection
To keep patients updated on the latest medical news
Reminders – Flu vaccinations, heat wave precautions etc.
On your social media homepage define what it is used for and tell people upfront. If you are using Facebook define the purpose of the page in the ‘about’ section:
What you do
Purpose of the social media page
When the social media page is monitored
4. Set where you are now and where you would like to be in 6 – 12 months time.
Map out where you are now and where you would like to be. Also think about where are you going to promote your social media items – Is it possible to ask patients to sign up when they are in the clinic? What will the benefits be to your patients?
I am happily married to a doctor and have been for over 10 years. I know medical practice staff are always busy so I decided to use my website and online skills to help free up time, drive practice excellence and improve patient care.