Marketing your medical practice online
How effective is it and what should you consider?
Where and how can you attract the most patients to your medical practice?
The bottom line in your marketing efforts is about finding the best return on investment for your marketing dollar.
The aim of this article is to get you thinking about your current marketing efforts…
So where do you spend your marketing dollar?
It’s about what works for your medical practice, what the trends are and measuring what’s the most effective marketing medium.
Here is a great infographic I found out of the United States about online marketing and medical practices. In most of the below statistics Australia and the United Kingdom are on par of above the United States on a population and per capita basis.
Infographic and source – Medical Web Experts Research 2014
Do you use push or pull advertising?
Push Advertising – Comes from television, radio, billboards, newspapers, magazines and some media items you consume online. In short push items are advertising that is thrust at you everyday on your way to work, home or to pick up the kids. You have no control over push advertising.
We probably see between 300-700 advertising messages per day!
Research – Telsian Technology 2014
Pull advertising – Comes from items that you search out everyday, mostly online via your desktop or mobile devices. You want to search locally for a good place to eat. You type into a search engine “Restaurants Richmond” and you will pull to your online device local restaurants in Richmond.
Of the 300 – 700 messages you see per day…
which ones are you going to take more notice of?
Obviously the ones you search for that are relevant to you….!
Above the line media
Above the line media (push advertising) also known as traditional media consists of television, radio, newspaper and catalogues (print and press related media). This form of advertising has a very short lifespan. It lasts for a day and at longest a month. It can be quite expensive and is difficult to measure.
Below the line media
Below the line media refers to almost everything digital or online related. This statistic: